fs d 10

fs d 10
Fs Double Flip 10, Tahoe, CA, USA 2010.P: I.j. Valenzuela aka. The King of Kings Beach

Tuesday, December 13, 2011

new shop in Norway with POP!!

X-Mas comes early to Voss, Norway and SJAPPO this year!! (:


Monday, December 5, 2011

man of the dAY JT!


Saturday, December 3, 2011

hostile takeover by the ViKINGS in China

My fellow norwegians just slayed the Bejing Air & Style!! big ups to Ulrik, Torstein & Ståle!!

Thursday, December 1, 2011

European assult in the making

Movember party in Montreal, Canada! the banner for the party! European assult with me and Stian Solberg!!

Monday, October 17, 2011

popHDWR brand building trip!

It was the yearly HAYA trip to Salen, Sweden it all went down. Product testing in the most demanding conditions a brand has ever seen. The swedish party alps with some of the most crazy party animals from Norway! Ibitza or any other party island has never seen anything like it.... hmmm... maybe back in 2006 for the HAYA trip to Lanzarote, but thats a different story.

I will now show the new line for 2011. Available on the online store http://popheadwear.myshopify.com/

as you can see the beanies goes best with sex, drugs and rock&roll!

popHDWR makes you smile like Jack D. makes a chick spread her legs!
not referring to anyone of course;)

And when the rough mix party with play it usually turns into something like this..

When shit is popping the popping is shitnitzel!!!

For more of the electrifying popHDWR party till you drop edition check out http://popheadwear.myshopify.com/

Thursday, September 1, 2011

Q&A of me by Yoshi from Japan!!! http://pophdwr.blogspot.com/

1 How did popHDWR become alive?

It was a classic moment of faith and coincidence. Every year as a pro rider for Rome Snowboards I was obligated to participate in the ASR tradeshow in Las Vegas. For me it was a nice mid season brake to get in touch with all my sponsors, go through next years line, work on signature products, met all the reps and party!

One day at the 2007 tradeshow I was walking around, pretty drunk as usual, when i bumped into Dan Walfish(co-CEO).  We started talking about this new idea he had for a headwear company. They way he presented the idea and his vision lighten a sparkle in my body. He told me about his dream of making a brand that was 100% true to actionsport and the lifestyle. The goal was to provide a high quality product with a classy design that would fit in any occasion. On slope and off slope. 

I later got to know Brian Finn(co-CEO, Designer) and Max River(co-CEO, technician) and we formed popHDWR. From thereon the company, the brand and our friendship has grown bigger and bigger, always with the same mentality of staying true to our roots and why we all love sliding sideways.

popHDWR is a brand of visions that nothing is impossible. If you believe and want something bad enough nothing can stop you from achieving your goal. Determination and staying true to what you believe in is the key to success.

popHDWR "keeping IT alive since 07"

2 How do you pick out your team riders?

popHWDR is a brand of high quality, design and style. This is what I look for in a rider. When you join popHDWR you become a part of our family.
We are in this industry for the same reason and therefor we should all feel as much part of the company.

I want to have riders that are committed to the lifestyle and that truly love the sport.
Style and the riders personality is very important to me as he or she is what reflects the company.

As of now we have a very sick team rooster. For Norway we have likes of Stian Solberg(YES, RUSTY), Daniel Ek(FORUM, ROCKSTAR), Kim Rune Hansen(BURTON) and Torjus Thomassen(DC).

In Canada we have two up and coming sick shredders Maxence Parrot and David Jacques. Make sure to look out for these young rippers in the near future!

For Japan I am very stoked to have Takumi Yahamoto and Chihiro Wada join the family(:

The team is growing worldwide with a lot of sick riders. I am very happy with the way things are going.

I look forward meeting new riders that will blow my mind with their skills(:


Wednesday, August 24, 2011


yo! so if you didnt know already i am part owner of a sick ass company called popHDWR! in addition to being a rad action sport brand we also specialise in making custom made gear for other companies, events, shops etc.

this is one of our most recent clients!!

If you are interested in poppin up your company send us a mail at info@popheadwear.com  !!


Tuesday, August 16, 2011

Level Add 2011

This is the latest trick i learned. used to be a banger trick one season ago. Fs double cork 1080. Now it seems like it is just another stock trick you need in your arsenal of tricks in your bag. Anyways I am pretty stoked on putting this one down in the pow! Thanks to Level for running it and thanks to I.J Venezuela for capturing it! Tahoe, USA backcountry 2010 season!

Stomping tricks like this still gives you some glory moments and chicks love it. So go out and huck your shit(:

Monday, July 25, 2011


Let the wild times begin. Unleash the fury of the party animal. Lock in your wife and your teens. The SESSION BBQ bash party was nothing less the a walk on the wild side.
The BBQ part of the party was at Geirs place! fun times hanging out with the Session Sarpsborg crew. the peeps that make the wheel go round. awesome group of people that love action sport and the joy it brings with it.

After BBQing, drinking and head banging to IN FLAMES we took the trip to the clubs and the city. lots of hot chicks and wild party peeps. the night was as fun as fun could get.

I brought the crew. or at least the ones that was left back to my crib for a little after party. ha ha! oh yes, afterparties are awesome. big fan of them. lets say we might have chugged a little to much of that Pisco i had brought back from a trip to Chile.

Lets just say we know how to throw a decent after party(:

Also unrevealed this treasure Geir was hiding! ha ha ha ha! way to go Geir. Tramp stamp of the year(;
Cant wait for the next SESSION summer party!